A CREATIVE AGENCY BY THE FEMALE LEAD
Engage with the most powerful consumer
force on the planet - women.
Unlocking the Power of the Female Economy
The Female Lead knows what it means to be a woman today, at every age and stage. Women drive the majority of purchasing decisions and influence industries from finance to fashion, yet brands still get it wrong. That’s where we come in. We help you understand what shapes women’s decisions.
The Female Lead's Reach and Influence
2.4M+
Instagram: Drives two-way dialogue, audience insight
and tailored content.
1.1M+
TikTok Native: Trend-led content through our Female
Lead lens delivers a +30% average engagement rate.
4M+
LinkedIn: Our largest, most vocal audience. We spark
business-relevant conversations.
21k+
Substack: 40% UK-based, 50% average open rate.
A powerful channel to reach our most engaged.